A random Google search for the definition of the word “trendy” generated over 700,000 results, one of which defines trendy as “what is popular or done by a large number of people at a certain point in time.Indeed, trends come and go, and what’s in today may not be necessarily so tomorrow. Thus, in this age of global competition, innovation and creativity are crucial for businesses to stay afloat. This holds true for the food business, where a dish is judged not only by the way it tastes but on how it’s presented and packaged, as well.
And the Philippines is not left behind when it comes to food that can pass as trendy. One perfect example is Antonio Pueo Incorporada’s Double Chocolate Oatmeal, which tastes a lot like the rich champorado (chocolate rice porridge) but with the health benefits of oatmeal.
On the other hand, F.D. Gonzales’ packed lunches is a hometown delicacy made more convenient for people on-the-go by using modern packaging technology. Its instant Pinangat (taro leaves stuffed with ground pork and shrimp) and Inulukan (taro leaves stuffed with crab meat and shredded coconut meat) are the kinds of home-cooked meals anyone can enjoy anytime, anywhere.
Gemfoods International Inc. won the hearts of local consumers and even foreign importers for its Muscovado Coated Banana Chips, which, as everyone knows, is a favorite Filipino snack, but made healthier by using muscovado sugar.
True innovation reigns with Nutri-Prime Farms’ Mangosteen Tea, which, as the name implies, uses extracts of real mangosteen fruit to make an absolutely healthy and refreshing drink.
Meanwhile, Sorsogon Food Enterprises’ Lola Conching Vinegar makes for a perfect salad dressing. This salad vinegar is made from coconut nectar, making it truly unique. It comes in five variants: Classic; Tarragon; Tarragon and Coco Honey; Raw Wild Honey and Chili and Ginger.
These hip food items are some of the winners of the Trendy Awards, a recognition given to outstanding Filipino food companies every International Food Exhibition (IFEX) Philippines. IFEX, organized by the Philippine government’s export promotions agency, the Center for International Trade Expositions and Missions (Citem), showcases the best offerings of the Philippine food industry, including fresh and processed fruits and vegetables, packaged food, value-added marine products, specialties such as sauces and seasonings, confectionery and snack products.
More trendy Filipino food ideas and products will be shown at the IFEX Philippines 2007 this coming May 18-20 at the World Trade Center, Manila.
Source: The Manila Times, March 02, 2007
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