Tuesday, March 27, 2007

Manila Fame Int'l stages design coup

MANILA F.A.M.E. International, the second-longest running tradeshow for home furnishings, houseware, holiday décor and fashion accessories in the Asia Pacific region, stages a design coup in 2007 as it taps several of the country’s top designers for its Merchandise Development Consultancy Program (MDCP): Tony Gonzales, Tes Pasola, Reimon Gutierrez, Darwin Avilles, Chito Prieto and Joyce Oreña, with overall creative direction by Milo Naval who is one of the founding members of Movement 8, a consortium of top Filipino furniture designers.

MDCP was introduced in 1997, paving the way for local and foreign designers to work closely with the country’s local small and medium enterprises (SMEs) to develop globally competitive products. This unique collaboration has helped Manila F.A.M.E. International establish a brand that is synonymous with outstanding design, quality and innovation.


Launched in 1983, Manila F.A.M.E. International is the only trade fair in the Philippines recognized by the Union Des Foires Internationales (UFI), the union of the world’s leading tradeshow organizers, fairground owners and major international associations from the exhibitions industry.

Organized by the Center for International Trade Expositions and Missions (Citem), the export promotions agency of the Department of Trade and Industry (DTI), the fair is held twice a year (April and October), and each edition brings new surprises with its Spring and Fall collections.

For many years, Manila F.A.M.E. International has always provided a winning edge— exceptional creativity, fine craftsmanship, well-selected merchandise not found anywhere, and personalized customer service—making it on top of the must-see shows in the region’s trade fair circuit.

George Beylerian, president and founder of Materials ConnexXion in New York, says that, “coming to the Philippines is like an instant magnetic affair! The country has an enormous talent bank, an incredible wealth of materials and good commercial common sense.”

Today, Philippine products can be found in well-appointed showrooms and upscale shops worldwide, as buyers from top companies such as William Sonoma, Donna Karan, Calvin Klein, Armani Casa, Neiman Marcus, Barneys, Pottery Barn, Harrods, Target, Marks and Spencer, and Banana Republic, among many others, troop to Manila every April and October.

The next Manila F.A.M.E. International will be held on April 18 to 21 in 5 venues: the World Trade Center, East Pavilion, Philippine Trade Training Center, and the Forum and Reception Hall of the Philippine International Convention Center. It is open to the public on the last day.For more information, log on to

www.manilafame.com or e-mail hardgoods@citem.com.ph or softgoods@citem.com.ph.

Source: http://www.manilatimes.net/national/2007/feb/25/yehey/weekend/20070225week3.html

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