Ten local firms, including Philippine Long Distance telephone Co. and Global Telecommunications, are joining Asia's biggest information technology trade show in Singapore next month to promote the Philippine brand of services, especially wireless communications.Stephen Tan, chief executive of Singapore Exhibition Services Pte. Ltd., organizer of CommunicAsia 2007, said in a briefing that the interactivem digital media, and entertainment segments would be in the spotlight in this year's fair.
"Observers project that the media and entertainment industry in the Asia Pacific market will hit$431 billion by 2009," Tan said. "The Philippine govenrnment has continued to ensure the particpation of Philippine companies at CommunicAsia to help in creating a bigger market for them,' he said.
Local firms started to join in 2004 when the enter for International Trade Expositions and Missions organized a group to showcase the country's telecommunications and software development sectors.
This year, aside from PLDT and Globe, other particpants include D3 Systems Inc., Emerson Network Power, Innove Communications, Institute of Electronics Enginees of the Philippines, Mabuhay Satellite Corp., Philippine Software Industry Association, Software Effective Solutions, and Sysnet Integrators.
In a statement, Trade Secretary Favila said the presence of local firms in CommunicAsia aims at promoting the Philippine brand of ICT services to Asia and the world.
Trade Assistant Secretary Fe Aoncillo-Reyes, also the CITEM executive director, had reported that local firms clinched contracts worth a total of $6.2 million in last year's fair, which showed their hold in the niche of value-added services like creative content in mobile phones.
Source: Philippine Daily Inquirer, May 9, 2007
Ronnel W. Domingo
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